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Coaching is having a guide facilitate your subjective experience. During questioning and silence new insights emerge which lead to new meaning, behaviour, skills, and results!

I do this via one-to-ones, in groups, online and face-to-face.

The word coaching has become almost synonymous with any person that helps other in any way but the coaching process is quite unique and shouldn’t be confused as it is with many gurus, trainers, therapists, mentors, leaders etc.

In fact the expression coaching, training, mentoring has almost become one word but there are clear distinctions. Here are some of mine:


Working one-to-one or in small group settings in coaching all distractions are removed. Accountability has a powerful impact here – holding the mirror on good and not-so good, the coach is an enabler and coachee is an explorer of self.  In coaching the coach’s goal is to help the coachee deconstruct the non-resourceful maps of belief they have created and help them discover better ones themselves through a process of guiding, questioning and exploring with specific focus on subjective experience, ‘clean’ and process-based approaches. Generally speaking any suggestion by the coach is not useful, but sometimes it is. In fact one of my views is that quality coaching from an experienced professional with a variety of skill sets can be sometimes more powerful for people than those seeking therapy because the questioning, silence, and discovery really help to empower the individual long-term. In this instance people wrongly assume that a coach has to be an expert in a chosen field say sports, acting or business, which is incorrect. The coaches role is to faciliate and he or she can create tremendous success with, let’s say a tennis player, whilst similarly knowing nothing at all about how to play the sport of tennis. In coaching both the conscious and unconscious minds are put to use. Coaching is process all about the positive enablement and tweaking of individual experience and the environment that is created is one in where all distractions are removed.  


Here, this is a distraction-based environment where one hat fits all. An environment where people are ‘told’ rather than ‘shown.’ Where the same content is handed out to everyone. However, training and the group mentality can be fun and memorable.


This is where we seek out the ‘Guru’ or expert in a hope to model their behaviours and skills to become like them and have similar success. Typically it is a one-to-one experience and the results may be powerful or not because it is the mentor’s  own particular style and approach the content we are be offered may not suit our subjective model of the world.

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